MADERA GIANT
Beyond the limit
Product Description
Ital-Shades has long been recognized for delivering some of the most innovative and boundary-pushing solutions in the retractable awning industry. With the Madera Giant, the company continues that tradition, setting a new benchmark for size, performance, and durability.
As its name suggests, Madera Giant is the largest lateral arm retractable awning currently available in the U.S. market, offering an extraordinary 20-foot projection. This unmatched reach redefines what is possible in outdoor shading and is designed to serve high-demand commercial and residential applications.
Despite its massive scale, Madera Giant maintains the refined aesthetic and elegant lines that Ital-Shades is known for. It features a double square bar system and extra heavy-duty arms, providing the same operational versatility as classic retractable models but with superior structural strength.
Standard installation includes two brackets per arm (13 inches high) and an additional center bracket to align and support the dual back square bars. While shorter projections, such as 15 or 16 feet, can be mounted to standard siding with a reinforced installation board, reinforced concrete or cinder block walls are strongly recommended for full 20-foot extensions.
Thanks to its exceptional build quality, minimal front clearance is needed even at maximum projection, for example, just 2 feet of clearance for a 20-foot extension, making it an ideal choice for large patios, terraces, or commercial fronts.
Madera Giant comes in a white powder-coated aluminum frame with stainless steel hardware and chained elbows for superior durability. Custom frame colors are also available upon request to suit your architectural needs.
⚠️ CAUTIONARY AND IMPORTANT OPERATING INFORMATION
Retractable awnings contain strong springs that are under constant tension. They are specifically designed to provide sun protection and should be retracted during inclement weather.
These systems are not intended to withstand high winds, heavy rain, or snow. To avoid potential damage not covered by the warranty, awnings must be fully retracted during unfavorable weather conditions. Proper operation and care will help ensure long-term performance and safety.
Product Features
Durable
Madera Giant is engineered to meet the most demanding mechanical standards. Its arms are tested to last twice the typical industry lifespan, and the stainless steel cables are protected with a UV-resistant coating to ensure long-term strength and durability.
Beautiful
Elegant
Dependable
Product Highlights






Technical Specifications
Width Range | 18′ to 40′ (1/4” increment) |
Projection Range | 15′, 16′, 17′, 18′, 19′ 20′ |
Side dimension w/Hood | 13″ H x 12″ W |
Side size w/out Hood | 13″ H x 12″ W |
Hood | Optional |
Hood Shape | 11′ Round |
Opening Control | Motorized (Gear is not divided) |
Installation Option | Wall, Soffit, Roof Mounted |
Bracket Size | 13″ H x 6″ W x 1 1/2″D |
Standard Pitch Control | Bolt Lock System |
Drop Down Valance | Optional |
Pitch Control | Optional |
Fabric Options | Over 300 acrylic patterns |
Leg Kit | Optional |
Standard Frame Color | White |
Custom Frame Color | Any (on request) |
Frame Warranty | 10 Years |
Product Options
Fabrics

Hood & Sides

Front Valance






Adjustable Valance
Ital-Shades’ Drop-Down Valance is a front valance system designed to provide adjustable sun protection on demand. It is compatible with nearly all Ital-Shades retractable lateral arm awnings.
This secondary valance is positioned behind the standard valance and housed within a unique front cassette that replaces the regular awning front bar. It can be rolled up or down by simply operating a small gear located at one end of the cassette.
The Drop-Down Valance is available in a 4-foot height and a maximum width of 24 feet. It can be made using the same fabric as the awning for color coordination or with a sunscreen mesh in black, cream, gray, or brown.
Rain and Wind Stabilizers Legs Kit
With its exclusive front-leg system, Ital-Shades provides an effective solution for wind and rain loads on nearly all its lateral arm models, excluding the Nova.
These hardware-free stabilizers feature reversible ends for easy, error-proof installation. Their top and bottom joints flex toward the awning’s closing direction, preserving flexibility while neutralizing the effects of wind and rain.
Warning: Legs must be removed before closing awnings.
Roof Bracket
Roof installation is recommended when there is insufficient clearance or when swing doors, drains, or gutters obstruct a standard wall installation. One roof bracket is required for each regular wall bracket.
Each roof bracket features an adjustable hinge system that replicates a virtual wall position along the roofline. All Ital-Shades roof brackets are available in the same color as the selected awning frame for a seamless and coordinated appearance.

Electricals
Advanced technology has transformed every aspect of modern life, including how we control our awnings and shading systems. Somfy, the industry leader in tubular motors and intelligent automation, powers all Ital-Shades products. With over 450 active patents, Somfy continuously innovates to deliver greater convenience, comfort, security, and energy efficiency. Below is a quick overview of the features available with our systems. For more details, please visit somfysystems.com.

Product Highlights
When we refer to how to motorize an Alutex product, customers can select between two major solutions, with or without override crank service:




With specific reference to their way to be connected to the power source, both motors can be selected as:

Standard Power Solution (hard-wired and controlled by a classical wall switch)

RTS Solution (with plug wire and controlled by a remote transmitter)

The Smoover RTS surface mounted wall switch avoids cutting into drywall. This single channel, battery-operated solution is easy to install and does not require an electrician. Available with 7 decorative color frames , users can easily complement any decor.

The myLink app by Somfy puts you in control, so that you can operate your motorized solutions whether you are home or not. At work and realized you forgot to close your shades for the day? Not a problem. With a simple tap of myLink app you can close all your shades.