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MADERA COMMERCIAL

Heavy-duty with flair

All Awnings

Product Description

Madera Commercial by Ital-Shades is a high-performance retractable awning designed specifically for commercial spaces such as outdoor restaurants, cafés, and public areas. Built for strength without sacrificing elegance, it delivers a projection of up to 14 feet using extra heavy-duty arms, making it equally suitable for residential installations that demand robust performance and refined style.

Engineered for durability, Madera Commercial features arms with enhanced structural inertia and stainless steel tension chains capable of supporting up to 600 pounds of spring-loaded force. All hardware components, including brackets and fasteners, are made from stainless steel, and the entire frame is backed by a 10-year Ital-Shades warranty for long-term confidence.

Standard arm projections include 10, 12, 13, and 14 feet, offering generous shade coverage for high-traffic areas. The frame is available in white, brown, or cream powder-coated finishes and can be operated manually or with a motorized control system, depending on the project’s needs.

Product Options

Product Features

Durable

Madera Commercial is built to exceed the highest mechanical standards. Its arms are tested to last twice the industry’s typical lifespan, while stainless steel cables protected by a UV-resistant coating ensure long-term strength and resilience.

Beautiful

Designed with clean lines and refined proportions, Madera Commercial adds value and curb appeal to any storefront or commercial building. With hundreds of vivid fabric colors to choose from and a compact profile when retracted, it offers both functionality and sophisticated aesthetics.

Elegant

True elegance is subtle. The discreet design of Madera Commercial allows it to blend seamlessly with building exteriors while extending usable outdoor space. Its large projection and graceful form lend a refined ambiance to patios, dining areas, and commercial facades.

Dependable

Constructed using premium materials, every Madera Commercial frame is finished with electrostatic powder-coated epoxy paint for superior resistance to chipping, cracking, and fading. Like all Ital-Shades products, it is backed by a ten-year warranty, ensuring long-term performance and peace of mind.

Product Highlights

The front bar of Madera Commercial is engineered with reinforced elements to increase inertia and resist bending or deformation under pressure. This added strength allows the awning to maintain its elegant profile while performing in demanding commercial environments.
All castings, brackets, and joints are finished with electrostatic powder-coated epoxy paint, ensuring a durable surface that resists chipping and cracking. This finish not only enhances longevity but also gives Madera Commercial a sleek, professional appearance suited for both commercial and upscale residential applications.
Each arm is smoothly connected to the front bar through a precision-engineered joint, allowing fluid rotation of the arm’s front pin during operation. This design ensures consistent, friction-free movement as the awning opens and closes.
Madera Commercial’s heavy-duty brackets, high-gauge epoxy-coated steel back tube, and reinforced aluminum arm profiles are the core of its unmatched structural integrity. These components work together to create a frame capable of handling large projections and heavy use.
With 30% larger structural dimensions, self-locking elbows, and oversized encapsulated springs, the arms deliver exceptional tension and strength. This ensures the fabric remains taut and secure while meeting the most rigorous performance standards.
For added protection and visual continuity, Madera Commercial is available with an optional heavy-duty hood. This accessory shields the retracted awning from the elements and completes the system’s clean, architectural look when mounted along a wall.

Technical Specifications

Width Range
12’6” to 45’ (1/8” increment)
Projection Range
10’2”, 12’, 13’, 14’
Side dimension w/Hood
14’ H x 11-1/2” W
Side size w/out Hood
13” H x 9” W
Hood
Optional
Hood Shape
11-1/2” Round
Opening Control

Manual Gear or Motorized

Installation Option

Wall, Soffit, Roof Mounted

Bracket Size

8 1/2” H x 2 3/8” W x 4 3/4” L

Standard Pitch Control

Bolt Lock System

Crank Pitch Control
N/A
Drop Down Valance

Optional

Fabric Options

Over 300 acrylic patterns

Leg Kit

Optional

Standard Frame Color

White, Brown, Cream

Custom Frame Color

Any (on request)

Frame Warranty

10 Years
Product Options

Media

Product Options

Fabrics

Ital-Shades selects only the finest fabrics available on the market. Please visit the links below and follow the instructions to explore our curated awning fabric collections.

SUNBRELLA

SATTLER

TEMPOTEST

Hood & Sides

All Ital-Shades awnings are available with an optional hood and matching hood ends. The hood serves as an aluminum cover that protects the awning from rain and snow when it is fully retracted. Hood ends can also be added to complete the enclosure, enhancing both protection and the overall appearance.

Front Valance

Straight
Low Scallops
High Scallops
Waves
Greek
Russian Key

Adjustable Valance

Ital-Shades’ Drop-Down Valance is a front-mounted accessory designed to provide adjustable sun protection when needed. It is compatible with most Ital-Shades retractable lateral arm awnings.

This secondary valance is positioned behind the standard one and is housed in a specially designed front cassette that replaces the regular front bar. It can be raised or lowered using a small gear located at one end of the cassette.

The Drop-Down Valance is available in heights of 4 feet and above, and widths of up to 24 feet. It can be crafted in the same fabric as the awning for a coordinated look or with sunscreen mesh in black, cream, gray, or brown for added privacy and filtered light.

Rain and Wind Stabilizers Legs Kit

With its exclusive front-leg system, Ital-Shades provides an effective solution for managing wind and rain loads on nearly all of its lateral arm awning models (excluding the Nova).

These stabilizers are hardware-free and feature reversible ends for easy, error-proof installation.

Their top and bottom joints are designed to flex in the direction of the awning’s closure, maintaining flexibility while helping to absorb and neutralize the impact of wind and rain.

Warning: Legs must be removed before closing awnings.

Roof Bracket

Roof installation is recommended when there is not enough clearance or when swing doors, drains, or gutters obstruct a standard wall mount. One roof bracket is required for each standard bracket.

Each roof bracket includes an adjustable hinge system that replicates a wall-mounted position along the roofline. All Ital-Shades roof brackets are available in the same color as the selected awning frame for a seamless, coordinated appearance.

Electricals

Advanced technology has transformed every aspect of modern life, including how we control our awnings and shading systems. Somfy, the industry leader in tubular motors and intelligent automation, powers all Ital-Shades products. With over 450 active patents, Somfy continuously innovates to deliver greater convenience, comfort, security, and energy efficiency. Below is a quick overview of the features available with our systems. For more details, please visit somfysystems.com.

Product Highlights 

When we refer to how to motorize an Alutex product, customers can select between two major solutions, with or without override crank service:

Without override service
With override service able to provide manual control in case of blackout
The Eolis 3D WireFreeTM RTS Wind Sensor is a wireless, battery powered wind sensor that will automatically retract an awning based on wind generated movements even when you are away. Battery powered, has an indicator to alert you when the battery needs to be replaced.
Ondeis is a solar-powered combined rain and sun sensor compatible with Radio Technology Somfy® motorized exterior products, including awnings, and screens. The Sensor is completely wireless and uses optical rain-sensing technology to measure rainfall and sends an RTS command when rainfall exceeds the user-selected threshold. The Sensor also utilizes a sun- level sensor that sends an RTS command when sunlight exceeds the user-selected threshold.

With specific reference to their way to be connected to the power source, both motors can be selected as:

Standard Power Solution (hard-wired and controlled by a classical wall switch)

RTS Solution (with plug wire and controlled by a remote transmitter)

The Smoover RTS surface mounted wall switch avoids cutting into drywall. This single channel, battery-operated solution is easy to install and does not require an electrician. Available with 7 decorative color frames , users can easily complement any decor.

The myLink app by Somfy puts you in control, so that you can operate your motorized solutions whether you are home or not. At work and realized you forgot to close your shades for the day? Not a problem. With a simple tap of myLink app you can close all your shades.

Sattler Fabrics Design Selector